Macchine e utensili. Built like a specialist vertical.
Made for faster discovery, clearer trust, and stronger category fit. Faster discovery, clearer trust, stronger listing flows, and a buying path that feels native to the category.
Commercial equipment
CONE should feel like the best home for Macchine e utensili, not like a generic platform with a new banner.
faster discovery, clearer trust, and stronger category fit
Verification, condition clarity, and transparent signals are surfaced earlier.
Wizards and listing flows should feel native to the product, not copied from another lane.
Why this category needs its own operating system
Macchine e utensili should feel purpose-built, not recycled from another lane.
Quick lanes
Open the parts of this category that matter first.
Macchine e utensili · Commercial equipment
Workshop machinesMacchine e utensili · Commercial equipment
Power toolsMacchine e utensili · Commercial equipment
Industrial machineryMacchine e utensili · Commercial equipment
Commercial equipmentMacchine e utensili · Commercial equipment
Construction machineryMacchine e utensili · Commercial equipment
Tools & workshopMacchine e utensili · Commercial equipment
Material handling & intralogisticsMacchine e utensili · Commercial equipment
Adjacent lanes
Move sideways without losing the category context.
Signature focus
CONE should feel like the best home for Macchine e utensili, not like a generic platform with a new banner.
Less clutter, clearer structure, and routes that match how people actually shop in this category.
Verification, condition clarity, and transparent signals are surfaced earlier.
Wizards and listing flows should feel native to the product, not copied from another lane.