Macchine e utensili. Built like a specialist vertical.
Made for faster discovery, clearer trust, and stronger category fit. Faster discovery, clearer trust, stronger listing flows, and a buying path that feels native to the category.
Tools & workshop
CONE should feel like the best home for Macchine e utensili, not like a generic platform with a new banner.
faster discovery, clearer trust, and stronger category fit
Verification, condition clarity, and transparent signals are surfaced earlier.
Wizards and listing flows should feel native to the product, not copied from another lane.
Why this category needs its own operating system
Macchine e utensili should feel purpose-built, not recycled from another lane.
Quick lanes
Open the parts of this category that matter first.
Macchine e utensili · Tools & workshop
Workshop machinesMacchine e utensili · Tools & workshop
Power toolsMacchine e utensili · Tools & workshop
Industrial machineryMacchine e utensili · Tools & workshop
Commercial equipmentMacchine e utensili · Tools & workshop
Construction machineryMacchine e utensili · Tools & workshop
Tools & workshopMacchine e utensili · Tools & workshop
Material handling & intralogisticsMacchine e utensili · Tools & workshop
Adjacent lanes
Move sideways without losing the category context.
Signature focus
CONE should feel like the best home for Macchine e utensili, not like a generic platform with a new banner.
Less clutter, clearer structure, and routes that match how people actually shop in this category.
Verification, condition clarity, and transparent signals are surfaced earlier.
Wizards and listing flows should feel native to the product, not copied from another lane.