Machines en gereedschap. Built like a specialist vertical.
Made for faster discovery, clearer trust, and stronger category fit. Faster discovery, clearer trust, stronger listing flows, and a buying path that feels native to the category.
Commercial equipment
CONE should feel like the best home for Machines en gereedschap, not like a generic platform with a new banner.
faster discovery, clearer trust, and stronger category fit
Verification, condition clarity, and transparent signals are surfaced earlier.
Wizards and listing flows should feel native to the product, not copied from another lane.
Why this category needs its own operating system
Machines en gereedschap should feel purpose-built, not recycled from another lane.
Quick lanes
Open the parts of this category that matter first.
Machines en gereedschap · Commercial equipment
Workshop machinesMachines en gereedschap · Commercial equipment
Power toolsMachines en gereedschap · Commercial equipment
Industrial machineryMachines en gereedschap · Commercial equipment
Commercial equipmentMachines en gereedschap · Commercial equipment
Construction machineryMachines en gereedschap · Commercial equipment
Tools & workshopMachines en gereedschap · Commercial equipment
Material handling & intralogisticsMachines en gereedschap · Commercial equipment
Adjacent lanes
Move sideways without losing the category context.
Signature focus
CONE should feel like the best home for Machines en gereedschap, not like a generic platform with a new banner.
Less clutter, clearer structure, and routes that match how people actually shop in this category.
Verification, condition clarity, and transparent signals are surfaced earlier.
Wizards and listing flows should feel native to the product, not copied from another lane.