Машины и инструменты. Built like a specialist vertical.
Made for faster discovery, clearer trust, and stronger category fit. Faster discovery, clearer trust, stronger listing flows, and a buying path that feels native to the category.
Construction machinery
CONE should feel like the best home for Машины и инструменты, not like a generic platform with a new banner.
faster discovery, clearer trust, and stronger category fit
Verification, condition clarity, and transparent signals are surfaced earlier.
Wizards and listing flows should feel native to the product, not copied from another lane.
Why this category needs its own operating system
Машины и инструменты should feel purpose-built, not recycled from another lane.
Quick lanes
Open the parts of this category that matter first.
Машины и инструменты · Construction machinery
Workshop machinesМашины и инструменты · Construction machinery
Power toolsМашины и инструменты · Construction machinery
Industrial machineryМашины и инструменты · Construction machinery
Commercial equipmentМашины и инструменты · Construction machinery
Construction machineryМашины и инструменты · Construction machinery
Tools & workshopМашины и инструменты · Construction machinery
Material handling & intralogisticsМашины и инструменты · Construction machinery
Adjacent lanes
Move sideways without losing the category context.
Signature focus
CONE should feel like the best home for Машины и инструменты, not like a generic platform with a new banner.
Less clutter, clearer structure, and routes that match how people actually shop in this category.
Verification, condition clarity, and transparent signals are surfaced earlier.
Wizards and listing flows should feel native to the product, not copied from another lane.